Simple techniques to get more visitors to buy your stuff (infographic)

Symbolic image: Simple techniques to get more visitors to buy your stuff (infographic)

July 22, 2014

Conversion rate optimization really isn’t about optimizing websites – it’s about optimizing decisions; or, as we call it, “the story of changing your users’ minds.”

It begins with discovering the weak spots on your website. WHERE exactly are visitors getting lost, taking unnecessary detours, and finally abandoning your website?

Next, it’s all about the psychology of your user, because conversion takes place in your prospect’s mind. WHY are they turning away, and what’s preventing them from clicking the “buy now” button?

Once you connect the dots between your analytics data and user research, you can start testing:  formulate a hypothesis, rank your test ideas and run split tests to measure the effect of changes on your business.

Download this free cheat sheet to get a simple overview of our structured process and some of our favorite tools we use to boost our clients’ conversion rates.

Conversion-Rate-Optimization-Infographic

Click here to download the infographic (pdf).

 

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