Improve the user experience and generate more sales
To achieve this goal, we offer the following services:
Uncovering optimization potential
With the help of targeted user research, we track down your greatest potential for optimization.
We analyze the behavior of your specific target group and identify obstacles in the customer journey to eliminate weak points on your website.
To do so we use a mix of tools & methods, combine qualitative and quantitative insights to form the basis for successful hypothesis-based testing, improved user experience and increased conversion rates.
Prioritzation of test ideas
Our strength lies in picking out, from the thousands of optimisation possibilities on your website, those that have the greatest leverage to improve your user experience and increase your conversion rates.
We support you with
- building an idea list for A/B testing,
- the prioritization of the test ideas, as well as
- determining the optimal test strategy.
A/B testing, multivariate & split testing
Our work is not a guessing game, we deliver clearly measurable results. Using A/B testing, we can test ideas under "real conditions" directly in your own live environment with your own target group. Some of the visitors see the original page, the others are directed to our test variant.
This allows you to detemine which version performs better, take data-based decisions to optimize your website and only implement the changes that have led to a real improvement in your KPIs (such as the conversion rate).
We support you with
- planning A/B tests and multivariate tests,
- evaluating and defining the next steps,
- the project management for the entire CRO process and
- training your employees
Test evaluation
Evaluating A/B test results is one of our favorite tasks. Every A/B test gives us new, valuable insights into user behavior. We are happy for our customers when our optimization idea "wins" (= shows a statistically significantly better result). But even tests that perform worse than the original also provide exciting insights that will help us move forward in the next round of tests. Testing is not a one-time exercise, but an iterative process that ensure user requirements and needs, as well as your business goals, are the focus of development.
We support you with
- the evaluation of the tests,
- the definition of the next steps and
- the ongoing documentation of findings.
Building a culture of experimentation
We help you develop a company wide test culture, starting with your first A/B test all the way to the establishment of a continuous test process.
We support you with
- setting up the necessary processes,
- training your employees and
- getting other departments “on board” with the new testing culture.
Our references include SMBs, start-ups and large companies
- Online shops and websites that want to optimize the user experience so that more of their (often dearly bought) visitors become customers,
- companies that have reached a sales plateau and don't know how to take it to the next level,
- AB test newcomers, whom we support with the first test steps, as well as
- large companies with their own conversion & growth departments, which we help with user research, hypothesis building, concrete test ideas and test strategies.
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I would explain mindberry as a company that really in terms of UX is at the top of the level, leading edge.
mindberry is an integral partner with whom we work side-by-side – Nina and the team constantly provide valuable insights and proactively support us in implementing the resulting CRO measures.