Blog

AI-driven tools to simplify and expedite specific user research and CRO-related tasks:

Human decision-making behavior harbors interesting paradoxes. On one hand, we often want the greatest possible freedom of choice. On the other hand, such a wide range of offerings sometimes makes the selection process difficult.

Recently, as part of a short talk at eDAY, we showed how websites can be very differently perceived – depending on individual expectations, previous knowledge of the visitor, as well as the context in which the website is visited. Watch the 15-minute video recording of the talk here:

Over the Christmas holidays, I experienced firsthand what you could call booking.com’s worst-case use scenario. To me, this whole experience was a great reminder of how important it is to conduct user tests, not just on main business flows – the ideal beautiful happy customer journey – but also on worst-case scenarios.

Rotating banners, carousels, sliders – whatever you call them – are visible all over the web today. We will use a recent usability study we did for one of our clients to sum up what we have learned about rotating carousels over the past years and why we believe that they are not always the most effective solution.

Are you looking to get up to speed on the latest trends in growth marketing and conversion optimization? Or simply in the mood to network with the best growth marketers? Check out our list of growth marketing and CRO specific conferences happening in Europe this year.

Looking to get new insights and meet and network with other professionals at UX & design conferences in 2019?
We have compiled a list with more than 50 UX conferences in Europe in 2019 to choose from.

Too much choice without suitable filter options can reduce the desire to buy. Missing or inappropriate filtering options are an often underestimated conversion killer on e-commerce pages.

In many instances good copy does not need creativity—at least not in the sense of formulating your own elaborate texts. Rather, creativity is required to find out how to best listen to customers and research their thoughts in order to learn what are the right words you should use in your copy.

The promo-code entry field is a critical element that can shift your customers’ emotions at the very end of the sales funnel. It can even ruin your sale at the last second. We will explain 2 tactics for avoiding negative reactions.

More and more frequently companies turn to us in despair because they are unhappy with the outcome of the relaunch of their website. We show how to avoid such failed attempts and how to base a redesign on solid user insights.

To be successful in the long run, you need to understand the factors that are impacting your optimization work and how you can influence them. We have put together a list of recommendations on how to boost each of the three CRO factors that are key for your business’ long-term growth.

In this case study we’ll explain how we addressed the key concern of visitors on a mobile site with a tiny change. We will demonstrate what user research insights helped us develop the test idea and increase conversions by 25%.

In an exclusive interview usability pioneer Rolf Molich explains:
– How to achieve valuable results with quick & dirty usability tests
– Why it is important to conduct tests with users “in the real world”
– Why bigger budgets are not always the solution to usability problems
– What impact the usage of multiple devices has on usability tests

In every customer interaction there is a moment of truth, a point when customers decide to take a course of action that has either a negative or positive impact on your business. The better you understand how your customers feel at these moments of truth, the better you can own these moments.

We’ve developed a method to capture the interaction of users and mobile devices under more natural conditions than in a research lab. What makes our approach special is that it works on any mobile device, in almost any real life situation, and our setup is completely wireless.

Check out this disturbingly revealing infographic of how smartphones have permeated our lives and activities. mindberry surveyed smartphone users in German-speaking countries and found that people just can’t stop using their phones. Some insights might surprise you…

Case study: How we achieved a 300% conversion rate uplift for the German bed-linen specialist, belsonno in just 4 months. In this case study we’ll explain what we learned about users who tried belsonno’s customization wizard – used for designing custom-made bed linen – and how we optimized it.

Many founders of startups wrongly believe that, due to low traffic numbers, user research and website optimization is impossible right after the launch of their businesses. To iron out this misconception, we’ll introduce some of our favorite tools for website analysis and research on low-traffic sites.

On a recent project, a tiny change helped us achieve an all-time high in newsletter open rates. The optimization tweak was done on an element whose impact is often under-estimated: the sender name (also called “from name“).

mindberry’s talk at the UXCamp Vienna showed how 2 start-ups from Berlin were able to quickly gain valuable insights through user research. Many tools and techniques are covered, as well as concrete examples of insights gained and how they served as a basis for split tests and optimization of the 2 websites.

Over the past few months we’ve conducted lots of user tests on m-commerce sites across different industries. For this article, we’ve picked out 3 UX lessons learned and highlight areas that have a direct impact on mobile shopping conversions due to shoppers losing patience.

Want to learn more about your prospects? Most of your Facebook fans are not customers, but they have already demonstrated some interest in your brand by liking your page – that makes them the perfect targets if you want to learn more about your prospects.

We are pleased to announce that mindberry is the first company in Austria to be recognized by Optimizely as a Certified Partner agency.

Case study: Find out how we helped the German startup Laremia to turn more visitors into buyers. We’ll show you some of our techniques as well as concrete optimization examples that led to a 250% uplift in conversions.

Download this free infographic to get a simple overview of our structured process and some of our favorite tools we use to boost our clients’ conversion rates.

Don’t want to spend a ton of money on expensive user research tools to find out what’s on your visitors’ minds? Check out this simple and effective plan we’ve recently developed for a sizzling German startup — so you can do the same!