How we became experts in listening to shoppers and growing web profits.

We discovered the power of user insights, shopper psychology and conversion rate optimization while working with pioneers in eCommerce and the retail industry.

For years we helped increase revenues for some of P&G's leading household brands at major retailers. We were among the first offline marketers to scientifically maximize profits with help of Category Management and Shopper Insights.

At eBay we constantly tested potential site changes on live users. Working for one of the split-testing pioneers allowed us to run tests with millions of users. This deepened our understanding of shopper persuasion, user segmentation and online usability and armed us with the invaluable skill of knowing what to test.

Over the years we perfected our methodology to understand and ultimately influence shoppers who otherwise won't purchase – BEFORE they leave a shop or a website.

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Lotte Larsen


Nina Bordet


We are...

...passionate about finding out why
your visitors aren't buying.

...madly in love with numbers – always
measuring the impact of all activities.

...restless until we
change their minds
and get them to act.

Meet the mindberry team

Our long-term love for data-driven decisions stems from our time at eBay. Both of our founders were among a handful of exclusively selected people worldwide who were granted access to the eBay data warehouse.

This is when we fell in love with analyzing web analytics data. No gut feeling – only the users and their actions will tell us what works and what does not.

We've been fortunate to work with and for leading companies around the globe.

Ranging from start-ups to Fortune 500 companies.

We have first-hand experience in developing an online business from within as well as advising companies on how to grow their web business.

mindberry was founded in 2009, is based in Vienna and operates worldwide. We have successfully helped customers launch their web businesses, improve user experiences and increase their conversion rates in a myriad of industries.

Are you ready to see how we can help you grow your online business?

Latest articles from our blog

In many instances good copy does not need creativity—at least not in the sense of formulating your own elaborate texts. Rather, creativity is required to find out how to best listen to customers and research their thoughts in order to learn what are the right words you should use in your copy.

The promo-code entry field is a critical element that can shift your customers’ emotions at the very end of the sales funnel. It can even ruin your sale at the last second. We will explain 2 tactics for avoiding negative reactions.

More and more frequently companies turn to us in despair because they are unhappy with the outcome of the relaunch of their website. We show how to avoid such failed attempts and how to base a redesign on solid user insights.