mindberry is Optimizely's First Certified Partner in Austria

November 11, 2014

We are pleased to announce that mindberry is the first company in Austria to be recognized by Optimizely as a Certified Partner agency.

We fell in love with split-testing a long time ago

Our long-term love for data-driven decisions was sparked many years ago – even before Google and Optimizely first launched their split-testing platforms. Back then we were working for split-testing pioneer eBay, constantly testing potential site changes on live users.

This passion for web analytics was the reason we founded mindberry in 2009. Since then we have successfully helped customers around the globe improve user experiences and increase their conversion rates.

Conversion Rate Optimization rules out gut feeling and lets the users and their actions determine what works best

Conversion Rate Optimization is all about turning more of your hard-earned traffic into quality leads and sales, resulting in significantly more people buying products, registering for events or requesting quotes.

A/B tests help you measure the effect of changes on your business and enable data-backed decisions. Testing takes the guesswork out of website optimization by letting the users decide which version performs better.

Typically, version A is the existing design (also called “control”) and version B is the new design (also know as the “variation”). Website visitors are evenly split between the two versions to determine which one performs best – leading to more purchases, registrations or whatever else your goals may be.

Testing platforms allow you to show visitors two versions of the same page and let them determine the winner. They make sure everything runs smoothly and calculate whether or not results are statistically significant.

3 reasons why we enjoy working with Optimizely

1) they constantly work to advance their platform (e.g. they are currently working on new possibilities for mobile and app testing),

2) they make it easy to seamlessly integrate other web analytics tools,

3) their team is great to work with, highly competent and truly invested in building meaningful relationships with their clients and partners.

How our clients profit from mindberry’s partnership with Optimizely

One step ahead:

As a partner we are the first to hear about new features and testing possibilities and to receive exclusive trainings. For example, Optimizely recently showed us a demo of their mobile testing possibilities, which they will launch shortly.

Prioritized partner support:

As a partner we are in direct contact with Optimizely’s tech team. Whenever needed, they support us with their extensive know-how.