"Coupon code? I don't have one” - how a tiny box at checkout can ruin conversions

The promo-code entry field is a critical element that can shift your customers’ emotions at the very end of the sales funnel. It can even ruin your sale at the last second. We will explain 2 tactics for avoiding negative reactions.

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SOS after unsuccessful website relaunch (or how to avoid failed attempts)

More and more frequently companies turn to us in despair because they are unhappy with the outcome of the relaunch of their website. We show how to avoid such failed attempts and how to base a redesign on solid user insights.

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3 factors that impact long-lasting conversion uplifts

To be successful in the long run, you need to understand the factors that are impacting your optimization work and how you can influence them. We have put together a list of recommendations on how to boost each of the three CRO factors that are key for your business’ long-term growth.

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Case Study: How We Changed One Sentence and Grew Mobile Conversions by 25% (Plus, What Led Us to Test It)

In this case study we’ll explain how we addressed the key concern of visitors on a mobile site with a tiny change. We will demonstrate what user research insights helped us develop the test idea and increase conversions by 25%.

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(Video) Rolf Molich About Discount Usability Testing and Quick-and-Dirty User Tests in the Real World

In an exclusive interview usability pioneer Rolf Molich explains:
- How to achieve valuable results with quick & dirty usability tests
- Why it is important to conduct tests with users “in the real world”
- Why bigger budgets are not always the solution to usability problems
- What impact the usage of multiple devices has on usability tests

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6 ways to capture priceless customer insights with in-the-moment feedback

In every customer interaction there is a moment of truth, a point when customers decide to take a course of action that has either a negative or positive impact on your business. The better you understand how your customers feel at these moments of truth, the better you can own these moments.

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Get out of the research lab: test mobile user behavior in real life situations

We’ve developed a method to capture the interaction of users and mobile devices under more natural conditions than in a research lab. What makes our approach special is that it works on any mobile device, in almost any real life situation, and our setup is completely wireless.

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Disturbing Infographic: Where People Use Their Smartphones

Check out this disturbingly revealing infographic of how smartphones have permeated our lives and activities. mindberry surveyed smartphone users in German-speaking countries and found that people just can’t stop using their phones. Some insights might surprise you…

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How We Tripled the Conversion Rate for a Bed-Linen Specialist in Just 4 Months

Case study: How we achieved a 300% conversion rate uplift for the German bed-linen specialist, belsonno in just 4 months. In this case study we’ll explain what we learned about users who tried belsonno’s customization wizard – used for designing custom-made bed linen – and how we optimized it.

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7 User Research Techniques That Also Work on Low-Traffic Sites

Many founders of startups wrongly believe that, due to low traffic numbers, user research and website optimization is impossible right after the launch of their businesses. To iron out this misconception, we’ll introduce some of our favorite tools for website analysis and research on low-traffic sites.

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Case Study: 57% Increase in Newsletter Open Rate with a Tiny Change to the Sender Name

On a recent project, a tiny change helped us achieve an all-time high in newsletter open rates. The optimization tweak was done on an element whose impact is often under-estimated: the sender name (also called “from name“).

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UXCamp Vienna 2015 Talk: Better User Experience Through User Research

mindberry’s talk at the UXCamp Vienna showed how 2 start-ups from Berlin were able to quickly gain valuable insights through user research. Many tools and techniques are covered, as well as concrete examples of insights gained and how they served as a basis for split tests and optimization of the 2 websites.

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3 UX Lessons Learned: Must-Haves for a High-Converting Mobile Shop

Over the past few months we’ve conducted lots of user tests on m-commerce sites across different industries. For this article, we’ve picked out 3 UX lessons learned and highlight areas that have a direct impact on mobile shopping conversions due to shoppers losing patience.

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Shhh! An Unheard-of Technique to Collect Feedback from Your Prospects on Facebook

Want to learn more about your prospects? Most of your Facebook fans are not customers, but they have already demonstrated some interest in your brand by liking your page – that makes them the perfect targets if you want to learn more about your prospects.

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mindberry is Optimizely's First Certified Partner in Austria

We are pleased to announce that mindberry is the first company in Austria to be recognized by Optimizely as a Certified Partner agency.

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How we seduced women to dress up (and grew conversions by 250% in 3 months)

Case study: Find out how we helped the German startup Laremia to turn more visitors into buyers. We’ll show you some of our techniques as well as concrete optimization examples that led to a 250% uplift in conversions.

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Simple techniques to get more visitors to buy your stuff (infographic)

Download this free infographic to get a simple overview of our structured process and some of our favorite tools we use to boost our clients’ conversion rates.

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Get Amazing Insights About Your Visitors Even If You Have ZERO Budget for User Research

Don’t want to spend a ton of money on expensive user research tools to find out what’s on your visitors’ minds? Check out this simple and effective plan we’ve recently developed for a sizzling German startup — so you can do the same!

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